Dr. Jane Goodall shares Her Top Tips for Investing in the Planet

More than 60 years into her career, pioneering ethologist and activist, Dr. Jane Goodall DBE, is busier than ever. The UN Messenger of Peace and founder of the Jane Goodall Institute offered her top tips for Investing in the Planet this Earth Day, during a conversation with 5 Media, a foundation championing those creating a sustainable future.

 “Hope is connected to determination, and action. I’ve decided that the human race is at the mouth of a long dark tunnel and right at the end of that tunnel is a little star of light and that’s hope. But we don’t just sit at the mouth of the tunnel and hope that that star will come to illuminate us. We have to crawl under, climb over, and work our way around all the obstacles like climate change, and the loss of biodiversity, until we reach it. We’ve all got to get together and take action. 

 “We can’t push things back to the way things were, but we can slow down climate change. We as individuals need to leave lighter ecological footsteps. And we’ve somehow got to inspire enough people to take action. And that’s why I shall go on fighting until the day I die. All we can do is our best. I think the important thing is realising that what you do, even if it seems small, cumulatively, millions of people making ethical choices is making a difference.

“So many people have said to me, ‘It doesn’t make any difference what I do.’ It doesn’t if it’s just you. But it’s not just you” Dr Jane Goodall

  1. Connect with nature: The psychological benefits of being in nature have been proven. We need the green trees, the sky, the birds. We need to feel part of them. It’s terribly important that we realise that we are connected with the natural world and it’s desperately important to protect it. In difficult times when we’re anxious about the climate crisis and world events, it’s more important than ever to connect with nature.
  2. Listen to different opinions: We need interconnection between people in different disciplines and from all walks of life. We need to listen to their voices, which is where heart and head come in, because if you meet someone who disagrees with you – the most important thing to do is to listen, find connections and then assess and challenge.
  3. Be influenced by the next generation: You don’t need to feel guilty for not making the right choices in front of your children or your friends’ and families’ children. Instead, let their hope inspire you. I’ve had so many letters from parents saying they’ve changed because of their children. They’ve started recycling and more and more people are becoming vegetarian and vegan. The kids are finding out that they can make a difference and spurring on others around them to do the same.
  4. Make considered choices about what you eat: If you’re going to eat meat, before you do, find out where it came from and how the animals were kept. If it doesn’t make you feel comfortable, consider a different option. The more questions we all ask of butchers, supermarkets, restaurants and other suppliers of our food, the more accountability will follow.
  5. Ask questions about what you’re buying: Think about every act you take today. If you’re buying something, where did it come from? Did it harm the environment? Is the company you’re buying it from being transparent enough? If not, why not? If it doesn’t make you feel comfortable. think again.

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